News, interviews, experiments and food for thought from the lab.
This May, the DEXLab was packed with activity as multiple researchers conducted various experiments to collect data to validate their research questions and hypotheses. Our researchers leveraged cutting-edge technology like Virtual Reality, Eye-tracking, and generative AI in the form of custom...
A Thesis Experiment by Floris Westerbeek and Lea Schmickler As the marketing environment is fundamentally changing due to digitalisation, how consumers interact with products and services is changing too. This is largely due to the utilisation of digital objects, which are becoming increasingly...
A Thesis Experiment by Anne WindhausenIn modern warehouse environments, managers are constantly striving to increase picking efficiency and reduce the occurrence of picking errors to meet complex market conditions and decrease warehousing costs. Augmented Reality Smart Glasses (ARSG) are considered...
