News, interviews, experiments and food for thought from the lab.
Hi! Nea here, the latest edition of the DEXLab Manager. I’m here for all things research, education, and general management of our technologies. It just so happens that all these keywords match my academic background too: for my Bachelor’s I studied Educational Science, Research, and Educational...
Hey everyone! My name is Brian Arets and I am very excited to be the new SBE DEXLab manager. I am born in Sittard and lived in a little remote village called Elsloo, which is only 15 minutes away from Maastricht by car, for my whole life. You can imagine my shock when the first big city I travelled...
Hi, everyone! I'm Anna Krispin, an external PhD Researcher at SBE and a lecturer-researcher at Zuyd University’s Research Centre of Professional Communication in a Digitalizing Society. With my background in Speech and Language Therapy and Linguistics, I’ve always been passionate about using...
Hello everyone! My name is Yvonne and I'm happy to tell you a little bit about myself. I'm 30 years old and I'm in my final year of the Management & Media (MM) program at the University of the Federal Armed Forces in Munich. I am here as an exchange student and am excited to be able to do a...
Stefan Bos’s Vision of Empathy through Virtual Reality. Interview with a DEXLab researcher....
I'm Alexandru Mariș, a PhD Researcher at SBE specializing in immersive digital experiences. My research investigates how immersive technologies can be strategically adopted by marketers to design impactful experiences that are meaningful for consumers. To explore this, I integrate various methods...
I’m Sammy Wals; I am a PhD candidate at SBE and I research audiovisual storytelling. My research explores both the power of narratives in shaping consumer perceptions and the role of subconscious processes in consumer decision-making. In my research, I use a variety of innovative methods such as...
Hello, everyone! I'm Sha Wang, originally from Chongqing, China, and currently a full-time PhD candidate at the School of Business and Economics at Maastricht University. My research focuses on entrepreneurial strategies and marketing challenges in the Metaverse. With a background primarily in...
We’re happy to welcome our new interns who will be supporting DEXLab. Our vibrant community is expanding. The interns will take on operational tasks, and host workshops, showcases, and many other events. Adam KnausHey there, I'm Adam, a master's student currently dedicated to my thesis internship...
This February, DEXLab is excited to welcome David as our new manager. With a unique combination of a passion for teaching, technology, and a commitment to student-centric values, David is poised to bring fresh perspectives to our innovative lab. David's decision to join DEXLab stems from his...
Hi, my name is Steve Biewer, I am 22 years old and I am in my last year of Business Engineering here at the university of Maastricht. My internship at DexLab will be until the end of March. I like doing sport, especially table-tennis. I play in a club in Sittard for the first team. I like solving...
Hey there,I'm Chau Giang Nguyen, coming all the way from Vietnam. Currently, I'm absolutely thrilled to introduce myself as an intern for the DEXLab at Maastricht University. It's an incredible opportunity that I'm eagerly looking forward to.As a dedicated student in Business Analytics at...
Hello everyone,My name is Nikhil, and I am thrilled to join the DEXlab team as an intern. I am currently in my second year of bachelor’s in business Analytics (BA) at university of Maastricht. I took this opportunity as I am intrigued by technology productisation and innovation. The idea of getting...
Hey there everyone,I am Thies Verbraak, currently in my third year of Healthcare Engineering at Zuyd University of Applied Science in Heerlen. Here in Maastricht, I got offered a 20-week internship at the DEXLab, where I'll be working as a developer to enhance my programming skills of Virtual...
I'm Claudia, an Italian with a strong interest in the arts and media. My academic journey has been a blend of creativity and analysis, with a bachelor's degree in Performance and Communication Studies and a master's degree in Performing Arts Studies.
My professional journey has been equally...
Hi, please tell us a bit about yourself and your academic background!I'm Dominik Mahr, Professor of Digital Innovation & Marketing and the Head of the Marketing and Supply Chain Management (MSCM) Department at SBE. I'm also the Scientific Director of the Service Science Factory (SSF).Initially,...
Hi everyone, my name is Tim Hilken. I am proud to be a co-founder and Director of the DEXLab, and an Assistant Professor atMaastricht University’s School of Business and Economics (SBE), Department of Marketing and Supply Chain Management (MSCM). In this post, I would like to introduce myself and...
Please tell us a bit about your background! Hi, I am Jonas Heller, co-founder and director of the DEXLab, as well as an Assistant Professor in the Department of Marketing and Supply Chain Management. In this post, you will learn a bit more about me, my motivation to work for MSCM and academia in...
Hello everyone,My name is Moritz Wigger and I am an exchange student from the Armed Forces University in Munich, Germany. Here in Maastricht, I got the opportunity for an internship at the DEXLab for five months to do research for my master thesis.As a Management & Media (MM) student I focused...
Hello everyone,My name is Philipp, and I am the new intern at the DEXLab. As a Business Engineering (BE) student in my final semester, we are required to do an internship, which will eventually get paired with our Bachelor Thesis. In my fourth semester, I had the chance to practice a presentation...
Hello everyone, 
My name is Roberta Di Palma and I am the DEXLab coordinator. I am very proud to be one of the founders of the SBE DEXLab and with this post I would like to introduce myself on a bit of a more personal level. I was born in Naples (Italy) and a fun fact about me is that before...
Hello everyone, My name is Noah Moonen and I am very excited to be the new SBE DEXLab manager!A little bit about myself: I am a Maastricht locaI and I have obtained both my Bachelor’s degree (International Business) and my Master’s degree (Entrepreneurship and SME-management) at the University of...
