News, interviews, experiments and food for thought from the lab.
Hi, everyone! I'm Anna Krispin, an external PhD Researcher at SBE and a lecturer-researcher at Zuyd University’s Research Centre of Professional Communication in a Digitalizing Society. With my background in Speech and Language Therapy and Linguistics, I’ve always been passionate about using...
Stefan Bos’s Vision of Empathy through Virtual Reality. Interview with a DEXLab researcher....
I'm Alexandru Mariș, a PhD Researcher at SBE specializing in immersive digital experiences. My research investigates how immersive technologies can be strategically adopted by marketers to design impactful experiences that are meaningful for consumers. To explore this, I integrate various methods...
I’m Sammy Wals; I am a PhD candidate at SBE and I research audiovisual storytelling. My research explores both the power of narratives in shaping consumer perceptions and the role of subconscious processes in consumer decision-making. In my research, I use a variety of innovative methods such as...
Hello, everyone! I'm Sha Wang, originally from Chongqing, China, and currently a full-time PhD candidate at the School of Business and Economics at Maastricht University. My research focuses on entrepreneurial strategies and marketing challenges in the Metaverse. With a background primarily in...
We are pleased to introduce Anton Spitkovsky, a researcher in the fields of artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) in today's feature. Anton embodies the fusion of academic rigour and practical imaginative thinking as a PhD candidate at RWTH Aachen...
1. What is the main research focus of the AR Group?The main research focus of our is to investigate the value-added by Augmented Reality (AR) technologies in both B2C (Business-to-Consumer) and B2B (Business-to-Business) contexts. We explore applications of AR across a broad range of domains,...
1. What is the main research focus of the Neuro-DM Initiative? The Neuro-DM initiative aims to understand consumer behavior, decision-making, and interactions with digital technologies through the use of neuroscientific- and biometric methods. We believe that these methods enable us to obtain...
1. What is the main research focus of MCR? The Maastricht Center for Robots (MCR) is a research center part of SBE and dedicated to exploring the opportunities and addressing the challenges associated with the rapid development of service and social robots. The primary objective of the center is to...
