AR and AI: A Match Made in Digital Heaven
Combine augmented reality (AR) and artificial intelligence (AI) to intuitively use advanced technology and innovative...
Research
News, interviews, experiments and food for thought from the lab.
DEXLab Explains: Understanding the Difference Between AI and GenAI
Artificial Intelligence (AI) and Generative AI (GenAI) are two terms that are increasingly becoming commonplace in academia. While they are often used interchangeably, they represent very different domains within the broader AI landscape. This blog post aims to help in understanding the...
NEW: Educational Report! Enhancing Problem-Based Learning with Virtual Reality at Maastricht University
VR-enhanced PBL: DEXLab and EDLAB have developed an eight-step roadmap to make VR integration at University Maastricht...
Walking Their Path: Stefan Bos’s Vision of Empathy through VR
Stefan Bos’s Vision of Empathy through Virtual Reality. Interview with a DEXLab researcher....
Immersive Well-Being with Alexandru Mariș, DEXLab Researcher
I'm Alexandru Mariș, a PhD Researcher at SBE specializing in immersive digital experiences. My research investigates how immersive technologies can be strategically adopted by marketers to design impactful experiences that are meaningful for consumers. To explore this, I integrate various methods...
Decoding Consumer Choices with Sammy Wals, DEXLab Researcher
I’m Sammy Wals; I am a PhD candidate at SBE and I research audiovisual storytelling. My research explores both the power of narratives in shaping consumer perceptions and the role of subconscious processes in consumer decision-making. In my research, I use a variety of innovative methods such as...
Shaping the world of the future: Sha Wang on tying the metaverse to the marketplace
Hello, everyone! I'm Sha Wang, originally from Chongqing, China, and currently a full-time PhD candidate at the School of Business and Economics at Maastricht University. My research focuses on entrepreneurial strategies and marketing challenges in the Metaverse. With a background primarily in...
Immersive Tech Week 2023. The Latest Frontiers of Immersive Tech in Rotterdam
The Immersive Tech Week 2023 (previously named VRdays Europe) on November 29th in Rotterdam was an exciting experience for the DEXLab team. Known as the largest and most important immersive technology event in Europe, this event delivered a four-day get-together filled with a variety of...
Master Thesis Topics 2023/2024. A futuristic leap with DEXLab!
At DEXLab, innovation is not just a buzzword; it's a commitment. For students poised at the cusp of a transformative phase in their academic journey, DEXLab offers an unprecedented opportunity. These scholars have the chance to immerse themselves in the realm of AI-powered Virtual Reality,...
Exploring the Future: DEXLab's Adventure in Helsinki
At DEXLab, we're always on the lookout for exciting opportunities to delve into the world of innovation and technology. Our Co-founder and Director, Dominik Mahr, recently had the privilege of participating in the Service and Innovation Workshop at Hanken in Helsinki. In this blog post, we're going...
Interview with Tim Hilken from the Augmented-Research Group
1. What is the main research focus of the AR Group?The main research focus of our is to investigate the value-added by Augmented Reality (AR) technologies in both B2C (Business-to-Consumer) and B2B (Business-to-Business) contexts. We explore applications of AR across a broad range of domains,...
Interview with Sammy Wals from the NeuroDM Research Initiative
1. What is the main research focus of the Neuro-DM Initiative? The Neuro-DM initiative aims to understand consumer behavior, decision-making, and interactions with digital technologies through the use of neuroscientific- and biometric methods. We believe that these methods enable us to obtain...
Attachment and Psychological Ownership of Digital Objects
A Thesis Experiment by Floris Westerbeek and Lea Schmickler As the marketing environment is fundamentally changing due to digitalisation, how consumers interact with products and services is changing too. This is largely due to the utilisation of digital objects, which are becoming increasingly...
Thesis Project on VR adoption in Healthcare
Hi all!Let me introduce myself; my name is Renée van Hout, and I am currently studying for a Master's in International Business, specialising in Strategic Marketing. As part of the Master's course, there are several real-life case assignments you execute, of which one ended with a Hackathon event....
Good Vibrations: Measuring brain activity with EEG
A tech review by Sammy WalsThe action potential: The brain consists of billions of neurons connected in a network via synapses, which process information by using a lot of very small electrical signals. These neurons fire and create “action potentials”, causing an electrical current to flow from...