The DEXLab Blog

News, interviews, experiments and food for thought from the lab.

DEXLab/MCR Visit: SERVSIG Bordeaux

Finally time for the AMA SERVSIG conference again. This particular service conference takes place only every second year, so it is always a long wait to connect again with service scholars from around the world. The 13th edition of the SERVSIG (‘Service Special Interest Group’) was themed ‘Service...

· Events

DEXLab goes to the 9th XRM Conference in Busan, Korea

The DEXLab team went to Busan, Korea to attend the 9th Extended Reality – Metaverse (XRM) Conference. The conference is a yearly event of the International Association of Immersive Technology Innovation (IAITI) to bridge the gap between industry and academia. This year’s theme was the ‘Metaverse:...

· Experiments

May Experiment Month

This May, the DEXLab was packed with activity as multiple researchers conducted various experiments to collect data to validate their research questions and hypotheses. Our researchers leveraged cutting-edge technology like Virtual Reality, Eye-tracking, and generative AI in the form of custom...

· Events

From Maastricht to Busan: A First-Time Academic Adventure

Ibrahim Humdi recently attended the XR Conference in Korea together with other DEXLab researchers. Here, you can read all about the XR Conference from a first-year PhD's perspective. I was super excited to travel to Busan and attend the first academic conference as a PhD student. Coming from an...

· Meet the team!

Yvonne Schwan Starts Her Journey at DEXLab: Get to Know Her!

Hello everyone! My name is Yvonne and I'm happy to tell you a little bit about myself. I'm 30 years old and I'm in my final year of the Management & Media (MM) program at the University of the Federal Armed Forces in Munich. I am here as an exchange student and am excited to be able to do a...

· Interviews

Immersive Well-Being with Alexandru Mariș, DEXLab Researcher

I'm Alexandru Mariș, a PhD Researcher at SBE specializing in immersive digital experiences. My research investigates how immersive technologies can be strategically adopted by marketers to design impactful experiences that are meaningful for consumers. To explore this, I integrate various methods...