News, interviews, experiments and food for thought from the lab.
I’m Sammy Wals; I am a PhD candidate at SBE and I research audiovisual storytelling. My research explores both the power of narratives in shaping consumer perceptions and the role of subconscious processes in consumer decision-making. In my research, I use a variety of innovative methods such as...
Hello, everyone! I'm Sha Wang, originally from Chongqing, China, and currently a full-time PhD candidate at the School of Business and Economics at Maastricht University. My research focuses on entrepreneurial strategies and marketing challenges in the Metaverse. With a background primarily in...
We’re happy to welcome our new interns who will be supporting DEXLab. Our vibrant community is expanding. The interns will take on operational tasks, and host workshops, showcases, and many other events. Adam KnausHey there, I'm Adam, a master's student currently dedicated to my thesis internship...
Hi! I'm Alex, and I'm a visiting researcher at Maastricht University. I am very close to finishing my PhD on the impact of biometric technologies on service marketing. What reasons were behind your recent academic decisions? One main reason behind my academic decision to focus my research on...
This February, DEXLab is excited to welcome David as our new manager. With a unique combination of a passion for teaching, technology, and a commitment to student-centric values, David is poised to bring fresh perspectives to our innovative lab. David's decision to join DEXLab stems from his...
At DEXLab, we've always been dedicated to advancing the immersive technology landscape and keeping our audience informed about the latest trends and developments. As we step into 2024, we're thrilled to announce our renewed commitment to promoting and highlighting the most cutting-edge trends in...
A conference in the metaverse? An idea of a faraway future? No – actual reality in the here and now – as being part of Immersive X, a conference set in the Metaverse. DEXLab's founders, Roberta Di Palma and Jonas Heller, presented a novel perspective on personal branding in the virtual space. Their...
The Immersive Tech Week 2023 (previously named VRdays Europe) on November 29th in Rotterdam was an exciting experience for the DEXLab team. Known as the largest and most important immersive technology event in Europe, this event delivered a four-day get-together filled with a variety of...
We are pleased to introduce Anton Spitkovsky, a researcher in the fields of artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) in today's feature. Anton embodies the fusion of academic rigour and practical imaginative thinking as a PhD candidate at RWTH Aachen...
Hi, my name is Steve Biewer, I am 22 years old and I am in my last year of Business Engineering here at the university of Maastricht. My internship at DexLab will be until the end of March. I like doing sport, especially table-tennis. I play in a club in Sittard for the first team. I like solving...
At DEXLab, innovation is not just a buzzword; it's a commitment. For students poised at the cusp of a transformative phase in their academic journey, DEXLab offers an unprecedented opportunity. These scholars have the chance to immerse themselves in the realm of AI-powered Virtual Reality,...
At DEXLab, we're always on the lookout for exciting opportunities to delve into the world of innovation and technology. Our Co-founder and Director, Dominik Mahr, recently had the privilege of participating in the Service and Innovation Workshop at Hanken in Helsinki. In this blog post, we're going...
