News, interviews, experiments and food for thought from the lab.
Hey there,I'm Chau Giang Nguyen, coming all the way from Vietnam. Currently, I'm absolutely thrilled to introduce myself as an intern for the DEXLab at Maastricht University. It's an incredible opportunity that I'm eagerly looking forward to.As a dedicated student in Business Analytics at...
Hello everyone,My name is Nikhil, and I am thrilled to join the DEXlab team as an intern. I am currently in my second year of bachelor’s in business Analytics (BA) at university of Maastricht. I took this opportunity as I am intrigued by technology productisation and innovation. The idea of getting...
Hey there everyone,I am Thies Verbraak, currently in my third year of Healthcare Engineering at Zuyd University of Applied Science in Heerlen. Here in Maastricht, I got offered a 20-week internship at the DEXLab, where I'll be working as a developer to enhance my programming skills of Virtual...
1. What is the main research focus of the AR Group?The main research focus of our is to investigate the value-added by Augmented Reality (AR) technologies in both B2C (Business-to-Consumer) and B2B (Business-to-Business) contexts. We explore applications of AR across a broad range of domains,...
I'm Claudia, an Italian with a strong interest in the arts and media. My academic journey has been a blend of creativity and analysis, with a bachelor's degree in Performance and Communication Studies and a master's degree in Performing Arts Studies.
My professional journey has been equally...
1. What is the main research focus of the Neuro-DM Initiative? The Neuro-DM initiative aims to understand consumer behavior, decision-making, and interactions with digital technologies through the use of neuroscientific- and biometric methods. We believe that these methods enable us to obtain...
1. What is the main research focus of MCR? The Maastricht Center for Robots (MCR) is a research center part of SBE and dedicated to exploring the opportunities and addressing the challenges associated with the rapid development of service and social robots. The primary objective of the center is to...
A Thesis Experiment by Floris Westerbeek and Lea Schmickler As the marketing environment is fundamentally changing due to digitalisation, how consumers interact with products and services is changing too. This is largely due to the utilisation of digital objects, which are becoming increasingly...
The Frontiers in Service 2023 is coming to an end, the DEXLab was present in the form of providing a digital booth, with several of our researchers preseting papers about emerging technologies, and last but not least our interactive keynote and panel session on Digital Expereinces. We certainly had...
Hi, please tell us a bit about yourself and your academic background!I'm Dominik Mahr, Professor of Digital Innovation & Marketing and the Head of the Marketing and Supply Chain Management (MSCM) Department at SBE. I'm also the Scientific Director of the Service Science Factory (SSF).Initially,...
Hi everyone, my name is Tim Hilken. I am proud to be a co-founder and Director of the DEXLab, and an Assistant Professor atMaastricht University’s School of Business and Economics (SBE), Department of Marketing and Supply Chain Management (MSCM). In this post, I would like to introduce myself and...
Please tell us a bit about your background! Hi, I am Jonas Heller, co-founder and director of the DEXLab, as well as an Assistant Professor in the Department of Marketing and Supply Chain Management. In this post, you will learn a bit more about me, my motivation to work for MSCM and academia in...
